Early adopters such as Square, PayPal, Robinhood, and SoFi have paved the way to meet the explosive demand for cryptocurrency - benefiting from 12-fold increases in profit margin, 2-fold increases in customer engagement, and millions of new users by launching cryptocurrency features on their platforms.
In this ebook, we’ll explore the drivers behind the rise of crypto from its humble beginnings to mainstream adoption. We’ll also share data around the impact companies have seen when adding crypto to their product offering, including low-cost and consistent revenue streams, increased customer engagement, and new user acquisition.